Remember when Halfway, Oregon changed its name to Half.com? It was ridiculous, but not original. I might be the only one who didn't know this, but my trusty copy of Let's Go USA 1996 informs me that in 1950, the game show "Truth or Consequences" got a town in New Mexico to change its name to, you know. "T or C," as they often call it now.

I'm still amused that Half.com has one of my snarky bits on its corporate press page. It wasn't a terribly positive take on the company, but I guess press is press. I also guess my cynicism was misguided, for once, since Half.com got bought by EBay and is doing just fine.

I'll steer the subject away from my predictive incompetence by noting that there's also a town in New Mexico called Elephant Butte.