Not Too Late To Change The Name

Thursday, October 24, 2002

I've been unwillingly inducted into the world of entertainment journalism. "Unwillingly" because I'm working for a technology magazine; how would *you* like to be the one calling slick Hollywood people from a magazine with "Mac" in the title? (If you're jealous, you've obviously never tried this). Also, I'm not particularly star-struck, so there's not much in this for me other than a big pain in my tuchus. But I do have a few amusing anecdotes already.

* A receptionist gave the last part of her agency's mailing address as "Beverly Hills 90210" without a shred of irony. That situation was so un-me I almost laughed out loud.

* A fellow writer recommended the site www.whorepresents.com, which my brain immediately parsed as "whore presents." A good candidate for The Brunching Shuttlecock's Web's Hottest Sites.

* The same writer recommended the equally off-color-sounding Nasty Little Man music PR agency. They answer the phone "Hello, Nasty." Yes, they represent the Beastie Boys. (Pop culture decoder: the Beasties have an album named "Hello Nasty.")

* The fellows at Nasty were, ironically, nicer than all half-dozen of the Hollywood PR agencies put together. Ah, LA.

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