Not Too Late To Change The Name

Friday, March 07, 2003

I've been back in Boston and dealing with both companies for almost a year, and I still don't know the difference between Keyspan and NStar. Even now, I have to look down at the most recent (outrageous) bill to tell you that Keyspan is my gas company. NStar is my electric company. It doesn't help that NStar also does gas, but whatever happened to names that actually let you know what the company does? Even Keyspan's full name, Keyspan Energy Delivery, doesn't really do that. What kind of energy? They could be pushing Balance bars for all I know. Just say "Keyspan Gas."

The English language. Live it. Love it. Name your companies with it. Please.

0 Comments:

Post a Comment



<$I18N$LinksToThisPost>:

Create a Link

<< Home