Not Too Late To Change The Name

Friday, July 18, 2003

Malls are basically the same wherever you go. The same stores, the same food, the same atmosphere that's designed to lull you into a stupor. Some are more upscale than others, some are bigger than others, but a mall is a mall. You've got to be a mall veteran to notice any real difference.

I grew up in New Jersey. I'm a mall veteran.

And my local L.A. mall, the Westside Pavillion, is quite the L.A. mall. It's not particularly froofy -- most of the stores were the usual middle-class offerings you'll find everywhere. But my god, four hair salons and a manicure/waxing spa under one roof? This isn't even a huge mall by American retail standards: about 160 stores. That's a larger percentage of mall real estate than usual dedicated to making bodies look better. There's even a dance studio and a fencing club.

No in-house liposuction, at least.

In further evidence of job-market misery, only one store in the entire place -- an airbrushed-looking cosmetics boutique -- had a Help Wanted sign.

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